We are now in the fourth day of live North Carolina sports betting and a clearer picture of the state's anticipated launch is starting to take shape.
Sports Handle's Bennett Conlin reported Wednesday that the first 48 hours of sports betting saw a massive of activity based on data from GeoComply.
Nearly 370,000 accounts were identified over the two-day period and more than 5.36 million checks were conducted.
When neighboring Virginia launched in 2021, there were 2 million geolocation checks for 134,000 accounts over the first 48 hours by comparison.
Conlin also noted that more than 6,000 accounts in South Carolina attempted to access sportsbooks, but were barred because the state hasn't legalized sports betting.
"Last year we shared our data with dozens of North Carolina lawmakers that showed, without question, that their residents were seeking out legal betting options in Virginia and Tennessee," the company said in a X, formerly known as Twitter, Wednesday. "Today, these same consumers have the safeguards of legal sports betting right in North Carolina and the state gets to keep all the tax revenue."
As popular as betting has been, FanDuel has the early lead in terms of the most popular sportsbooks among residents.
As Sam McQuillan of Legal Sports Report noted on X, FanDuel was the most-downloaded sports betting app in the state over the first three days of legalized sports betting in North Carolina. Among the eight sportsbooks that launched on Monday, FanDuel made up 35% of the state's downloads over that span followed by DraftKings (24%) and BetMGM (11%).
