- Bonuses & Promotions
- Mobile App & Website
- Registering & Cashiering
- Betting Options
William Hill, founded over 50 years ago in England, is one of the biggest names in sports betting worldwide. They are a veteran to the space, which should give new bettors confidence in their product. They have a good, easy-to-use website and app, and they consistently give out some of the best promotions in the U.S. market to help new customers build a bankroll early on. They're a worthy addition to your betting portfolio.
William Hill Sportsbook Offers
William Hill Sportsbook Promo Code
New users can get a $500 free bet by using the promo code: ACTIONRF.
William Hill Sportsbook Promo Details
By using The Action Network's promo code, you can earn a free bet in equal value up to $500 if you lost your first best. You must use your free bet within seven calendar days from the date it is awarded or it will expire
Where You Can Use the William Hill Sportsbook App
Sports You Can Bet on With William Hill
NFL, NBA, MLB, NHL, soccer, tennis, boxing, UFC/MMA, NASCAR, golf, college football and college basketball (except in New Jersey if you want to bet on New Jersey teams and college events held in the state) and more.
Charges to Expect From William Hill
You will not be charged for withdrawing or depositing at William Hill, but all sportsbooks charge “juice” or “vig” on each bet, which is 10% on standard bets. In terms of hold on moneylines and futures, however, William Hill is on the higher side compared to most other sportsbooks
William Hill Review Summary
Bonuses & Promotions
The William Hill sign-up offer is admittedly pretty standard across the industry: a $500 free bet for Colorado, West Virginia, Indiana and New Jersey customers or a $300 free bet for Illinois customers. Where they stand out, though, is with ongoing promos throughout the year. For example, this NFL season they have run a promo with The Action Network where you can win $100 on a $5 bet if the team you bet covers a point spread of +50 — a "no-brainer."
Mobile App & Website
William Hill's app is easy to navigate, fast and user-friendly to bettors. We have heard that at times it can freeze or be slow during peak hours, but we've generally had little problems with it. Most books are better on web than app, but William Hill provides a pleasant experience on both mediums.
Registering & Cashiering
We haven't had issues depositing or withdrawing funds at William Hill in our tests, but we have received some user feedback about period challenges in the withdrawal process. That's something we'll continue to test and keep our eyes on, but in general, William Hill is a book you can trust with your money.
Some U.S. books like Circa Sports try to open markets themselves. William Hill isn't in that class — most books aren't, to be fair — but they're competitive across the industry in their offerings. They offer good in-game betting options, although their markets aren't quite as expansive as some other books.
William Hill vs Other Sportsbooks
William Hill is going to be one of the major players in the U.S. betting space for years to come, especially after their deal with Caesars. They are reliable and provide a good site and app for users; the biggest knock on them is that their prices for bets are definitely on the high side vs. their competitors.
William Hill Sportsbook: Mobile App Review
Bonuses & Promotions
Sports betting is very tough — you're trying to predict the future, after all, and there are a ton of variables. Making things more difficult is that it costs money to place bets: All sportsbooks around the world charge a "vig" — also known as the juice or tax — on each bet. A 50% win rate will cause you to lose money long-term. That's why taking advantage of promos, odds boosts and +EV situations is so vital, especially for new bettors just getting into the space. William Hill is one of the stronger books to help customers do just that.
As the largest retail sportsbook in America, William Hill is officially live with mobile betting in Colorado, Illinois, Indiana, Iowa, Nevada, New Jersey, West Virginia, and Washington, D.C. As one of the most established sportsbooks in the world (William Hill also has a large presence in the UK), the book has less to do in the way of winning over customers who are already familiar with the brand.
Mobile App & Website
All in all, William Hill provides a good site and app for bettors.
One thing you'll notice right away on William Hill's main sportsbook page is that it's not littered with a ton of odds boosts, promos and links off to casino pages or advertisements; those things are all pretty common with other major U.S. books.
They rely on simplicity, which is nice for bettors who just want to log on and find a bet quickly to make. The navigation is very easy to use: You can quickly identify a market, and the site and app are fast to load.
They also provide a solid live betting experience, displaying the score at the top of each game's market page so you know what's going on in that game at all times. They also offer interesting in-game markets, which are becoming more and more popular in U.S. betting.
Positive App Feedback from Action & Users
- Easy bet slip functionality. It's very easy to find a bet and quickly get down your money at William Hill. On a Sunday morning where you have a lot of things going on, that's a nice bonus.
- User interface and navigation. Among the major U.S. sportsbooks, William Hill has one of the more user-friendly sites and apps. It's not cluttered with advertisements and odds boosts, and it's very easy to find the sport and bet you want to make.
- Live betting. William Hill has been around for a long time in Europe, where live or "in-game" betting is very popular. We expect it'll grow in popularity in the U.S. over time, and William Hill provides a nice experience in those markets.
Negative App Feedback from Action & Users
- Occasional glitching and freezing. We've heard reports from some users that the site/app can be a little glitchy at times, either on the log-in screen or during peak hours like an NFL Sunday morning. It doesn't seem to be a common problem, but it's frustrating when it happens.
- Different apps for different states. Whereas a book like DraftKings has just one app for all users in any state they're live in, William Hill currently has three different apps across their legal states. For most people, it's not a big deal, but it can be challenging when traveling.
- App customer support. While William Hill gets a bonus for offering a live chat function for users — and that's not the case for all books — it doesn't function with their app. You have to navigate to their mobile website to use it.
Registering & Cashiering
Signing up for a William Hill account won't take you more than a few minutes. Each sportsbook and state is different, be it due to company policies or state-by-state regulation and betting legislation that have different rules. In general, William Hill has standard deposit and withdrawal options in line with the rest of the industry.
Creating an Account Requires
If William Hill can’t verify your identity using your full name, email, address, date of birth and the last four digits of your social security number these details, you may be asked to submit other proof of identity, like a photo of your license or passport. Generally, the verification process has been smooth in our testing.
To create a William Hill account, you will need to provide your:
|First name||Last name|
|Date of birth||Cell phone number|
|Two security questions||Last four digits of SSN|
One of the biggest advantages of betting with William Hill or any other legal U.S. book is the customer protections put in place. Each book is regulated by some state-wide body — typically a casino commission, although some states are run by the lottery board — which means there are very strict rules put in place to protect your information and money. You also never have to worry about being defrauded or getting your withdrawals.
William Hill has every payout and deposit option in the book, including:
|Bank account||Credit card|
|Debit card||Prepaid William Hill card (Play+)|
Most legal sportsbooks have self-imposed limiting controls in place, and William Hill is no different. These are effective ways to stop yourself from betting too much if it’s becoming a problem or to just be proactive about setting healthy limits for yourself. We recommend configuring whatever setup helps you maintain responsible limits, and educating yourself. The controls William Hill offers include:
|Deposit and spend limits||Limit your deposits and wagers by day, week, or month of the year.|
|Daily time limit||You can set the maximum amount of time you want to allow yourself to be logged into your account.|
|Cool off||Prevent yourself from depositing or placing bets for a set period of time, while still accessing the app.|
It's very easy to deposit into your William Hill account and place your first bet. William Hill's mobile app isn't the most sophisticated, but it's among the most reliable sportsbook app in New Jersey, Colorado, West Virginia, Indiana and Illinois from a tech perspective.
In addition to the William Hill-provided resources, The Action Network has developed bankroll management educational materials to help ensure bettors have fun and establish sustainable behavior.
William Hill won't blow you away with the number of markets they list, but they're consistent with all of the ones that the majority of bettors would be interested in. They do have a more expansive live betting product than some other books, likely because of their veteran status in the industry — they've been around for a while, and they originated in Europe, where in-game betting is more common than the U.S. currently. All in all, you likely won't be disappointed with what you can bet on at William Hill.
Bet types available
William Hill is pretty standard for most major U.S. books. They offer the major markets like spreads and totals for NFL games, while also listing a variety of game and player props and other more niche markets.
And again, you'll find all of the popular, standard bets you can get at any sportsbook — point spreads, totals, moneyline, first half derivatives, etc. These include:
|Second half||Player props|
Sports Markets Offered
In general, William Hill isn't going to open markets — AKA be the first book in the world to list odds for an event — but that only matters for a small percentage of bettors. They are competitive in their offerings for sports, and they stand out as one of the better books for live betting. In addition to pregame bets, William Hill also offers live wagering on many of the sports listed. There are tons of other bet types within each sport, whether it's prop bets, alternate lines on spreads, in-game opportunities and more.
|College (football and basketball)||Golf|
William Hill vs Other Sportsbooks
While sign-up offers, promos and user experience are all crucial factors in selecting a sportsbook, the most sophisticated bettors are often worried about the price. We can compare books in this regard a couple of ways:
- Juice: Also referred to as the “vig,” this is the tax a sportsbook charges for a bet. The standard odds for a spread bet is -110, which means you have to pay $110 to win $10. That extra $10 is the tax.
- Hold: Similar to the juice, the hold is defined as the percentage a sportsbook keeps for every dollar wagered. It’s a better metric to measure for moneylines, for example.
Most online U.S. books — in states where betting is entirely online and not regulated by the state lottery, at least — have standard juice on your typical bets. Take, for example, the juice on spread bets for the NFL. There’s no major difference between sportsbooks: It is commonplace to get -110 on both sides for both the spread and the over/under.
In terms of hold on moneylines and futures, however, William Hill is on the higher side compared to most other sportsbooks. Further, when you look at non-major markets — think player or game props, for example — the juice can be pretty steep. Again, -110 is commonplace for major markets, and some books will even offer those odds for prop bets and more niche markets, although -115 is fairly standard. William Hill, for reference, often offers those at -118/-120 either way or higher.
If you're just interested in betting the major markets at a reputable, good-to-use book, William Hill certainly qualifies. If you like diving into more niche markets, just note that you'll be paying a higher price than some other places.
William Hill Customer Service
William Hill’s customer service team is available 24/7 by phone at 1-866-273-0934 or on their live chat function on their website.