MaximBet Launches in Colorado with More States Planned

MaximBet, the sports betting collaboration between gaming operator Carousel Group and the eponymous lifestyle brand, has launched in Colorado.

The latest Colorado sportsbook launch comes a day before the NFL — perennially the most bet-upon sports league in America — kicks off its 2021 regular season. The hometown Denver Broncos begin their 2021 campaign Sunday at the New York Giants.

“MaximBet is the first true lifestyle sports betting brand, designed with a customer-first approach, offering great promotions and a full slate of leagues and props, all anchored around real-life rewards that players won’t be able to experience anywhere else. Everyone should sign up and come to our epic parties,” MaximBet CEO Daniel Graetzer said in a statement.

“Coloradans are passionate sports fans, and we can’t wait to provide them with not only a user-friendly betting platform, but also ways to earn and enjoy money-can’t-buy experiences and access through our partnership with Maxim.”

MaximBet Details

MaximBet looks to stand out in an increasingly crowded sports betting market — both in Colorado and nationwide — through in-person promotions and experiences.

The company will hold an invite-only Halloween party in Denver on Oct. 30 for members of MaxRewards, the brand’s customer loyalty program. Maxim is also hosting a Super Bowl party in Los Angeles for Super Bowl LVI.

In Colorado, MaximBet users can wager on a full range of professional sports leagues, including the NFL, NBA, MLB, NHL, PGA and dozens more. Colorado also allows betting on in-state college teams.

MaximBet’s first state sportsbook launch is part of a larger gaming expansion, the company said in a press release. MaximBet iCasino is also “launching soon.”

Colorado is the “first of many” state launches for MaximBet, the company said in a statement. They're also planning launches in Indiana, Iowa and New Jersey, the latter of which allows real-money online casino gaming.

Additional state targets for the early run on MaximBet sportsbook launches include Pennsylvania, Louisiana, Missouri and Mississippi.

The company struck a market access deal in Arizona, but was not selected for one of the state’s limited online licenses. By law, MaximBet is allowed to open a retail sportsbook at Hoh-Dah Resort-Casino in Pinetop, Arizona.

Colorado Sports Betting Latest

MaximBet is Colorado’s 25th live statewide mobile sportsbook, the most of any state. Colorado launched its first legal sportsbooks in May 2020, nearly two years after the Supreme Court struck down the federal wagering ban.

The other live sportsbooks are:

• Bally Bet
• Barstool Sportsbook
• BetFred
• BetRivers
• BetMGM
• BetMonarch
• BetWay
• BetWildwood
• Caesars
• Circa Sports
• DraftKings
• Elite Sportsbooks
• FanDuel
• FOX Bet
• PointsBet
• PlayUp
• PlayMaverick Sports
• SI Sportsbook
• Smarkets
• Superbook
• Tipico
• theScore Bet
• TwinSpires
• WynnBet